"Who's the change candidate? Plus, the war in Ukraine."
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Russ Roberts (https://trendsingeopolitics.blogspot.com).
August 21, 2024 |
Good morning. Today, my colleague Shane Goldmacher explains the battle over who is the candidate of change. We’re also covering the war in Ukraine, Gaza cease-fire talks and marijuana prices. —David Leonhardt
In Chicago. Jamie Kelter Davis for The New York Times |
Agents of change
It’s hard for the party that holds the White House to run as the party of change. But Kamala Harris and the Democrats are trying.
Running on change is often smart politics. Voters are perennially unhappy with the country’s trajectory, and the pandemic made it worse. According to Gallup, it has been two decades since a majority of Americans said they were satisfied with the direction of the nation. No wonder politicians cater to them with promises of new beginnings.
When Donald Trump was still facing President Biden — just a month ago — the former president could make a clearer case. Trump was out of power. He was the insurgent running against an incumbent. He promised to alter the country’s course.
Now Harris has jostled that dynamic after her party’s midsummer candidate switch. At its convention in Chicago this week, the Democratic Party has embraced the 59-year-old as the face of a new generation in a presidential contest that had previously featured two men seeking to set the record as the oldest person ever to serve. Inside the convention hall, chants of “We’re not going back” have rung out. And a fresh campaign slogan, “A New Way Forward,” is on banners and in speeches.
In today’s newsletter, I’ll look at that battle over who best represents change.
What polling shows
Embodying change has mattered for many years. Long before Barack Obama promised “change you can believe in,” Bill Clinton pitched “change versus more of the same.” Trump, of course, captured the change vote in 2016 when he promised a clean break from the Obama years.
Kamala Harris on the first day of the Democratic National Convention. Maddie McGarvey for The New York Times |
If anything, the desire for change has grown in the past decade. When a New York Times/Siena College poll asked voters in May what they thought the country’s political and economic system required, the results were overwhelming: 69 percent said either major changes were needed or the system needed to be torn down entirely.
Only 24 percent of voters thought Biden would do either of those things. But recent polls in swing states suggest people view Harris differently. While far more voters still see Trump as more likely than Harris to make major changes — 80 percent to 46 percent — they are more divided on whether he would bring the kind of change that they want.
In fact, an identical share of voters (50 percent vs. 50 percent) said Harris would bring about the right kind of change compared with Trump.
The messaging wars
The fight over who most represents change is playing out on television, where campaigns spend much of their money. Future Forward, the leading Harris super PAC, created 200 potential ads for her, its leader, Chauncey McLean, said this week. The group tested all of those ads to determine which ones will be most effective.
So it is notable that several of the group’s ads already pitch Harris as a break with the past. “If you’ve had enough of this political era and you’re ready to turn the page, Kamala Harris is ready to lead us to the future,” concludes one recent spot. The ad on which the most money has been spent so far, according to AdImpact, is another one from Future Forward. It ends with a tagline on the screen: “Let the future begin.”
In Raleigh, N.C. Erin Schaff/The New York Times |
“The Republicans were hoping that they were going to be able to paint her as more of the same,” explained McLean. But he said their surveys had shown that voters were open to Harris defining herself separately from Biden.
Chris LaCivita, one of Trump’s campaign managers, told me he didn’t think that Harris could seize the mantle of change from Trump. “They have no choice than to change the subject,” he said. “But changing the subject does not make you the agent of change.”
Trump’s ads have yoked Harris to the least popular parts of the Biden-Harris administration. One recent spot features Harris saying the word “Bidenomics” three times in 30 seconds. Another, from a Trump super PAC, talks about inflation and the “border invasion,” with a video of Biden and Harris hoisting their arms in the air together. “Kamala owns this failed record,” the narrator says.
The fight for change is just beginning. Harris allies say she has one obvious advantage that can’t be ignored: She looks like change. She’d be the first woman and the first person of South Asian descent to serve as president. Trump, of course, has brought a constant level of upheaval since his arrival on the political scene in 2015.
The question, after nine years, is whether keeping Democrats in power can itself represent a break from that.
More on the convention
Barack and Michelle Obama. Maddie McGarvey for The New York Times |
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More on the campaign
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THE LATEST NEWS |
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President Biden Eric Lee/The New York Times |
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Middle East
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War in Ukraine
In Kursk, Russia. Nanna Heitmann for The New York Times |
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Other Big Stories
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Opinions
Mpox has the potential to create a pandemic. Rich countries should share their vaccines, not hoard them, Lawrence Gostin, Sam Halabi and Alexandra Finch write.
Here are columns by Bret Stephens on illiberal student protests and Thomas Edsall on the risks of a second Trump term.
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